Simply Be USA are bring the sassy to plus size fashion with their brand new hook up with Amber Rose. Launching on the 20th June, Amber Rose will lend her influential voice, strong sense of style and sexy aesthetic to a capsule collection of clothing cut for killer curves, ranging from US sizes 6-32.
Simply Be USA relaunched earlier this year and separated off from the UK arm of the brand. Launching collections specifically targeted at a young plus size American consumer, the brand has been diligently redefining their image and in the process the boundaries of plus size fashion.
Of the collaboration, Rich Storer, VP of N Brown Group. “We chose to collaborate with Amber Rose because she is a style powerhouse who is fantastically unapologetic in lending her voice and influence to both female empowerment and inclusion to all, no matter your age, size, race, sexuality or gender, all of which aligns to our core brand values. This collection Is the first of many we plan to roll out with a focused commitment to sizing which ranges from US sizes 6-32”.
Amber Rose says of the collaboration: “All women should have access to clothes that make them feel sexy, stylish and confident, and working with Simply Be allowed me to bring fearless fashion to women from sizes 6 to 32,” says Rose.
“I hope that everyone who wears my clothes will feel empowered love their bodies, celebrate their curves, and be the best versions of their true selves.”
The collaborative collection consists of 25 pieces featuring bod con dresses and skirts, leggings, crop tops and body suits, all staying true to Rose’s fashion aesthetic and aims to show off consumers curves. Amber has also done an edit of her favourite pieces across the site.
Prices range from $25-$40 and will be available from the 20th of June, so get those calendars marked!