Shout out to Bridge Models who have hired their first plus size male model in the form of Ben Whit, a personal trainer turned model. The industry is definitely changing and while plus size models have been predominantly female, the men are definitely fighting back! The market is projected to grow in value to an incredible £2.4bn by 2019, growing 18.3% (Verdict retail) and yet… the plus size menswear market seems practically invisible.
Zach Miko signed to IMG earlier this year and we knew it wouldn’t be long till other agencies followed suit.
Now do you know a man who could be a plus size model? Bridge are looking to grow their division and have teamed up with plus size menswear brand BadRhino. All they need to do is upload a photo to Facebook, Twitter or Instagram with the hashtag #BadRhinoMan. Good Luck!
Ben Whit of Bridge Models