Calvin Klein launch #mycalvins campaign with body diversity

Calvin Klein faced a backlash a couple of years ago when they used a model that the internet then labelled plus size, when she wasn’t… Confusing right. But then the latest #mycalvins campaign has come back fighting and fits with the emergence of Calvin Klein plus size lingerie items. Exciting right, classic Calvin, you know the sexy waistband I’m talking about, in PLUS SIZE, not only that, there are thongs.

The new campaign really pushes the brands diversity and inclusion and uses plus size rapper Chika.

The latest campaign ‘I speak my truth in #mycalvins’ is truly refreshing and also features the likes of Shawn Mendes, Billie Eilish, Noah Centino alongside Chika.

A visibly plus size woman in underwear, in designer underwear. Never did we think we would see the day but boy we are glad we have!

Shop the line here: Calvin Klein PLUS SIZE LINGERIE

image and video: Calvin Klein


-- Editor-in-Chief SLiNK Magazine