Calvin Klein launch #mycalvins campaign with body diversity

Calvin Klein faced a backlash a couple of years ago when they used a model that the internet then labelled plus size, when she wasn’t… Confusing right. But then the latest #mycalvins campaign has come back fighting and fits with the emergence of Calvin Klein plus size lingerie items. Exciting right, classic Calvin, you know the sexy waistband I’m talking about, in PLUS SIZE, not only that, there are thongs.

The new campaign really pushes the brands diversity and inclusion and uses plus size rapper Chika.

The latest campaign ‘I speak my truth in #mycalvins’ is truly refreshing and also features the likes of Shawn Mendes, Billie Eilish, Noah Centino alongside Chika.

A visibly plus size woman in underwear, in designer underwear. Never did we think we would see the day but boy we are glad we have!

Shop the line here: Calvin Klein PLUS SIZE LINGERIE

image and video: Calvin Klein

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-- Editor-in-Chief SLiNK Magazine

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Opinions are that of individual writers, not of the publication and SLiNK can not be held responsible for individual writers opinions.
SLiNK magazine is a fashion and lifestyle magazine aimed at plus size women. SLiNK is full of plus size fashion, great articles, fantastic lifestyle reviews, gorgeous beauty, great travel, tasty food and fun fitness ideas.
SLiNK can be found online or in store and aims to make plus size clothing more fashion forward. We are plus size bias not centric, we have inspiring interviews and interesting features, we are just a regular glossy but with curves. We work with some of the best plus size models in the world and work to create exciting and inspiring fashion editorial. SLiNK magazine is all about Styling Your Curves and Fashioning Your Life.
We don’t do diets or weight loss but we do talk about fitness and healthy eating for every size. We love finding ways to make our lives just a bit more gorgeous so we are full of stunning travel destinations and great beauty tips too. SLiNK is here to inspire you and make you feel great.
SLiNK is the only print plus size fashion magazine available in stores Worldwide! With stockists in the UK, USA, Australia, Dubai, UAE, Italy, Germany, Canada and beyond.

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