Last year Ashley Graham introduced a string bikini to her Swimsuitsforall collection, reminding the world that not every plus size woman wants a high waisted, maximum coverage plus size bikini.
ASOS set the world alight last week by introducing a bright sunshine yellow string bikini to their plus size collection, ASOS Curve, modelled by Bridge signed model, Vivian Eyo-Ephraim.
Vivian looks absolutely sensational and shows how far ASOS has come in terms of representation of their customer base and plus size women over all.
It wasn’t so long ago that the brand barely used a size 16 model to demonstrate ASOS Curve, which has always started at an 18. Now the brand carries both plus size men and womenswear and also has launched a no retouch policy. Leading the way for other retailers to reflect their shoppers a little bit more.
Shop the bikini HERE and support ASOS policy for better representation.