Fashion Brand Relaunches for American Plus Size Women

Shopping for plus size clothing just got better for our American friends.

Size inclusive fashion hub and plus size specialist, Simply Be have relaunched their USA arm and it promises to be a very exciting few months as the rebrand takes hold.


Separating off from the UK arm of the business, plus size American consumers will be treated to exclusive collections, specially shot inspirational imagery – with plus size models.

This is not fashion tokenism – Simply Be USA will be featuring models that consumers can relate too, a refreshing twist in the plus size tale.

And even more excitingly there is talk of a series of pop up shops coming your way USA!

The new direction for Simply Be USA is to final tackle the younger plus size market who have a totally different mindset to older consumers. The new plus size shopper is looking for fun, fashionable clothing that falls in line with the mainstream market. They’re not as self conscious as their mothers, they want shorts and crop tops. It’s no longer about brands telling plus size women how to dress. And that’s what Simply Be is doing, filling the gap and listening to consumers. And in US sizes 6-28 they’re paving the way for fashion inclusivity.

The relaunch includes a strong focus on new and emerging product areas including beach and swimwear and athleisure. Athleisure is the fastest growing fashion product area so Simply Be are definitely heading in the right area.




-- Editor-in-Chief SLiNK Magazine