We were luck enough to be invited to see a preview this morning of the NEW Simply Be UK advert at the Soho Hotel in Central London. Joining several well known bloggers and members of the press, we headed to the viewing room in the hotel to see the launch of the new advert that is coming to a TV near you.
The idea behind the campaign is to remind women that they need to forget the outdated fashion rules forced upon plus size women. If you have it, flaunt it and the Simply Be offers fashion without compromise of size or style. Featuring some really beautiful plus size models the campaign is set to be a hit!