Universal Fit Liberty

Universal Standard have always been about changing the game and this latest move is something I know the brand have been debating for a long time. In fact, when I first met them, pre the brand being fully launched and loaded this was an idea they mentioned, so it is really great to see it come to fruition.

It is a topic that is often debated, whether plus size women in particular spend a lot on clothing, because weight generally fluctuates, but can for many plus size women fluctuate more.

So Universal Standard have launched their cunning scheme to coax women and their wallets. UFL (Universal Fit Liberty) basically allows you to switch sizes (even having worn the item) within the year of purchase if you need to go up or down sizes. The returned item is cleaned and donated – which means technically you’ve done a good deed simply by shopping with them.

The scheme hopes to help women treat themselves to the top quality items US offers, without worrying about the fit or size a month or two down the line.

This is a scheme pretty much not seen in fashion before, let alone plus size fashion and it shows smaller independent brands going that extra mile for customers and having the ability to adapt to the climate and clients needs.

I love any idea that removes a barrier to a woman shopping for quality clothing and if it opens up and gets rid of a fear a woman previously had about investing, then that can only be a good thing.


-- Editor-in-Chief SLiNK Magazine