Launching in less than 24hours… Ashley Graham has officially joined the Pretty Little Thing family.
PLT has pretty much come from no where and then rocketed to the point that it is quite simply everywhere!
The Manchester based fast fashion etailer has revolutionised the fashion world and rewritten the idea of brand and influencer partnerships, leveraging their A-List contact book and Instagram following to make them one of the industries biggest powerhouses. Not bad work at all.
It seems to be that you are only someone once you have joined the curvaceous ranks of PLT and so it comes as no surprise that as the online retailer moves firmly into getting a stake in the plus size market that they have invited plus size supermodel Ashley Graham into their stable of collaborators.
The model who has worked with designer plus size retailer Marina Rinaldi as well as of course walking for the likes of H&M, Michael Kors and Christian Siriano at various global fashion week’s now adds the PLT string to her bow.
Ashley Graham who is no stranger to the cover of Vogue will surely be embracing showing off her curvy body in the brands iconic figure hugging styles. But I guess we have less than 24 hours to wait to see what she serves!
image: Pretty Little Thing