New Brand Alert:

Plus size retailer is quite a staple on the plus size clothing circuit, but they have now launched their younger sister site is the brands way of filling in the market gap for their younger, more fashion forward consumer who wants the knowledge of plus size leader Avenue.

The collection concentrates on the trends that you’re talking about right now. From printed tees to off the shoulder dresses and cold shoulder silhouettes.

The execution of the site is slick with beautifully shot lead shopping images and on trend, but chic styling, this is on trend plus size fashion for the market often forgotten by retailers, not quite teenagers but not ready to check out of all the fun and frivolous fashion trends yet this site is for the middle ground millennials, late 20’s to early 30’s and it is literally perfect. Although there are plenty of fun, slogan and street style pieces for younger shoppers too (think kind of a little more grown up Forever21 vibe)

With a strong focus on social media, blogger led choices and # campaigns this is a well thought through site launch with awesome product that you are gonna want to start shopping.

Here are our favourite pieces that we will be adding to our plus size wardrobe. Prices are fantastically competitive and while they are US based, they ship to the UK too!

In US sizes 14 to 24 (UK 18 – 28) this tropical bikini top is definitely one for our suitcase this season.
We absolutely love the on trend tropical print, which can mix and match with either a print or plain bikini bottom. The mesh detailing and sporty shape is great too. Bikini top – £66.42


This camo cropped jogger is so hot right now. Want to live out the 90’s trend to the max, then you need these fab trousers right now. This is the perfect weekend casual look.

And at £33.21 (without shipping) the prices are pretty epic too. We love the way they have been teamed with heels for a sassy, dressed up look, but would work equally well with trainers too.


While we write this on a Sunday night, we are already looking forward to next weekend. ‘Hello Weekend’ joggers are perfect for a netflix and popcorn weekend and we love the powdery blue hue.

The website has a great selection of plus size sports and activewear alongside swim, casual and intimates.

Basically start shopping – as this well priced plus size clothing brand already has some great 50% off deals too!


-- Editor-in-Chief SLiNK Magazine