Pardon the pun, but with the new Baywatch movie about to drop we love how smart the new Swimsuitsforall summer campaign is. The iconic red swimsuit is something of a beach babe legend and if anyone was going to capitalise on the new summer release film to such stylish heights it was bound to be the brand that got Swimsuit Illustrated to support curves.
Swimsuits for All, the brand responsible for bringing us Gabi Gregg of gabifresh.com swim line has launched a red one piece just in time for those beach holidays. Cue every woman (and man) to cheer as they plot to live out the Bay Watch babe dream.
The brand chose 3 diverse models to showcase their latest suit, as well as backing up with a hot instagram social campaign, including, daughter of David Hasselhoff, plus size model Hayley getting involved in the frivolities.
Naturally this campaign features model of the moment, Ashley Graham, who pours her curves into the infamous red on piece as she sizzles on a jet ski, it is basically like a still from the movie!
Also keep your eyes peeled for Teyana Taylor and Niki Taylor, with all 3 doing interviews for Swimsuitsforall site too, talking about their body confidence journeys, just in time to remind you that all bodies are beach bodies! Meet you at the sea!