Model Watch: How We Do Denim

‘How We Do Denim’ is the hot new denim campaign from, fast fashion, trend retailer, Fashion to Figure. The US based brand offers, stylish, on trend pieces at great quality and great prices.

To launch their new denim collection, the retailer listened to plus size customers who have been asking for greater body representation in their ad campaigns and used 5 of their fav digital influencers, or as FtoF like to call them. Their ‘it girls’.

The campaign that features digital influencers, Sarah Rae VargasNicole SimoneFrancis DiveEssie Golden, and Denise Mercedes. Is super cute and refreshing and a great way for Fashion to Figure consumers – new and old just how the latest line of denim will fit on bodies closer to their shape.

It is these kinds of initiatives from forward thinking brands like Fashion to Figure that mean plus size women start to feel that they are both listened to and represented by the fashion industry and that is only a good thing!

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SLiNK

-- Editor-in-Chief SLiNK Magazine

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About SLiNK

Opinions are that of individual writers, not of the publication and SLiNK can not be held responsible for individual writers opinions.
SLiNK magazine is a fashion and lifestyle magazine aimed at plus size women. SLiNK is full of plus size fashion, great articles, fantastic lifestyle reviews, gorgeous beauty, great travel, tasty food and fun fitness ideas.
SLiNK can be found online or in store and aims to make plus size clothing more fashion forward. We are plus size bias not centric, we have inspiring interviews and interesting features, we are just a regular glossy but with curves. We work with some of the best plus size models in the world and work to create exciting and inspiring fashion editorial. SLiNK magazine is all about Styling Your Curves and Fashioning Your Life.
We don’t do diets or weight loss but we do talk about fitness and healthy eating for every size. We love finding ways to make our lives just a bit more gorgeous so we are full of stunning travel destinations and great beauty tips too. SLiNK is here to inspire you and make you feel great.
SLiNK is the only print plus size fashion magazine available in stores Worldwide! With stockists in the UK, USA, Australia, Dubai, UAE, Italy, Germany, Canada and beyond.

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