‘How We Do Denim’ is the hot new denim campaign from, fast fashion, trend retailer, Fashion to Figure. The US based brand offers, stylish, on trend pieces at great quality and great prices.
To launch their new denim collection, the retailer listened to plus size customers who have been asking for greater body representation in their ad campaigns and used 5 of their fav digital influencers, or as FtoF like to call them. Their ‘it girls’.
The campaign that features digital influencers, Sarah Rae Vargas, Nicole Simone, Francis Dive, Essie Golden, and Denise Mercedes. Is super cute and refreshing and a great way for Fashion to Figure consumers – new and old just how the latest line of denim will fit on bodies closer to their shape.
It is these kinds of initiatives from forward thinking brands like Fashion to Figure that mean plus size women start to feel that they are both listened to and represented by the fashion industry and that is only a good thing!