Denim advertising has been nothing but sex for a while (yes we are looking at you Alexander Wang) and lets face it, it is the last place you expert diversity but Torrid has proved us all wrong by launching a near perfect ad campaign.
Featuring 11 diverse women – a combination of models, actresses and even some of their own customers – all posing together (a la Vanity Fair style) all decked out in different styles from Torrid’s denim line.
Torrid, who are one of America’s biggest plus size retailers, catering for women size 10-30 offer on trend styles on a budget and this campaign is only set to improve their popularity and stake with plus size women across the US.
Included in the campaign are Brit model (and SLiNK cover star) Philomena Kwao and former SLiNK cover girl, Georgina Burke, who are models and ambassadors for the brand. Also included in the campaign is “Orange Is The New Black” star Adrienne C. Moore
Well done Torrid We salute you!