Lucy embraces Every Body with Extended Sizes Launch

Known for exceptional fit, performance, style and versatility,  lucy®, an apparel brand for active women, will now offer  Extended Sizes available in sizes 1X-3X.

A variety of lucy pieces including fan favorites such as the Studio Hatha Capri Legging, the Fitness Fix Tank and the Workout Tee, will now be available in sizes 1X-3X.  The launch of extended sizing furthers lucy’s commitment to designing high performance workout wear that focuses on a woman’s strengths and embraces every body.

“Active women come in many sizes, and we’re excited to now say that lucy does, too,” says Laurie Etheridge, President.

Screen Shot 2016-07-19 at 9.06.26 AMThe extra attention to fit is what sets lucy Extended Sizing apart from the competition. Unlike other brands in the Activewear category, lucy didn’t just “grade up” their patterns.

“We wanted to create a product specifically for this customer,” said Stacey Keetell, Product Development Manager.  “We meticulously developed each style and fit it on a 2X model so that we could be sure that every feature, whether for performance or style, was in the right place. By ensuring that the proportions & cut lines were strategically engineered, we were able to make a garment that not only flatters, but moves and performs with her throughout her activity.

Next, we tested every piece on women and put their very real feedback to work. The result is leggings that flatter and don’t roll down at the waist, pretty tunics that look great to and from the studio, and tanks with cute details and no droopy arm holes or neck lines.”

Extended sizing will be available in select stores and lucy.com on July 7, 2016.

For more, visit http://www.lucy.com/everybody.html

SLiNK

-- Editor-in-Chief SLiNK Magazine

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