Fashion is changing. Of course, the nature of fashion is to change and forever evolve, season after season, trend after trend. So perhaps the right time for what is happening in fashion right now is that it is reforming, or being revolutionised. Ever since technology leaked into the world of fashion, the industry has been evolving faster than ever before. Although technology has made significant contributions to the fashion world before, just think of the impact the invention of the sewing machine had.

Perhaps the first step towards this symbiotic relationship between fashion and technology was the invention of online shopping. Fast fashion had already made its mark on the style world, changing consumer behaviour and the attitude towards clothing in general. Whereas before, clothing was something that was treasured, with chains like H&M and Primark making clothing more affordable than ever before, it became something to be worn only for a season and then replaced. People began to shop more, rather than once in August to update their autumn wardrobes and once in April to get ready for the summer, shopping became a year round activity. This placed a demand on the manufacturers to produce more styles faster, giving birth to the term fast fashion.

And then came online shopping and once again the way consumers shopped changed completely. Shopping was easier than ever before, no longer requiring you to even leave your house. People in remote areas that previously could not shop on a regular basis could now shop to their heart’s content. This again upped the demand on fashion retailers.


Blogging had an equally large impact. Rather than leaving fashion editorials in the hands of an exclusive few fashion editors, anybody could join the conversation and become part of the fashion world. People were no longer interested in seeing clothing items on leggy six-foot tall models, they wanted to know what these items looked like on real life people in everyday situations. They wanted to be able to imagine themselves in those clothes and see how you could take a designer piece and make it work for everyday situations. This had a huge impact on fashion marketing. Now partnerships with bloggers and sponsorships form a large part of any successful marketing strategy.

But blogging did more than just change the way fashion is advertised. It opened up the fashion world and offered up the opportunity to become part of it, as long as you have the self-discipline and ambition necessary for a successful blog. If you think you have what it takes to be a fashion blogger, the process of setting one up is surprisingly easy. Pick a name, make sure it is available, and get blogging.

The influence of technology on fashion is opening many new doors and giving way to exciting, innovative trends. Wearables, smart jewellery and 3D printing are only some of this trends this blossoming relationship will give us in the future.


-- Editor-in-Chief SLiNK Magazine

About SLiNK

Opinions are that of individual writers, not of the publication and SLiNK can not be held responsible for individual writers opinions.
SLiNK magazine is a fashion and lifestyle magazine aimed at plus size women. SLiNK is full of plus size fashion, great articles, fantastic lifestyle reviews, gorgeous beauty, great travel, tasty food and fun fitness ideas.
SLiNK can be found online or in store and aims to make plus size clothing more fashion forward. We are plus size bias not centric, we have inspiring interviews and interesting features, we are just a regular glossy but with curves. We work with some of the best plus size models in the world and work to create exciting and inspiring fashion editorial. SLiNK magazine is all about Styling Your Curves and Fashioning Your Life.
We don’t do diets or weight loss but we do talk about fitness and healthy eating for every size. We love finding ways to make our lives just a bit more gorgeous so we are full of stunning travel destinations and great beauty tips too. SLiNK is here to inspire you and make you feel great.
SLiNK is the only print plus size fashion magazine available in stores Worldwide! With stockists in the UK, USA, Australia, Dubai, UAE, Italy, Germany, Canada and beyond.

SLiNK : Fashion Film – Desire