Fit4Less – We will pass thanks

2016 might seem like the year that different bodies were suddenly accepted into the media – with the likes of Ashley Graham fronting for Sports Illustrated, but it takes a big slap, like the one from Fit4Less ad campaign this week that reminds us that there is still a long way to go!

This advert appeared on a billboard for a gym, suggesting (rightly or wrongly that Fat people would be taken first when Aliens arrive so we should save ourselves now lose weight to avoid abduction).

Aside from being a poorly thought through ad – as many people have suggested it would make more logical space sense to take smaller people first – it shows that even this gym hasn’t quite worked out that fitness should be something for all bodies not one physicality.

In an age where there are new and great plus size activewear collections and we are beginning to change the conversation from body size to activity level and being healthy at all sizes, it is a shame that it is down to a gym like Fit4Less to wreck the conversation with this childish ad.

We need to encourage everyone to be as active as possible and instead of encouraging everyone to work out this could very much swing people the other way.



-- Editor-in-Chief SLiNK Magazine

About SLiNK

Opinions are that of individual writers, not of the publication and SLiNK can not be held responsible for individual writers opinions.
SLiNK magazine is a fashion and lifestyle magazine aimed at plus size women. SLiNK is full of plus size fashion, great articles, fantastic lifestyle reviews, gorgeous beauty, great travel, tasty food and fun fitness ideas.
SLiNK can be found online or in store and aims to make plus size clothing more fashion forward. We are plus size bias not centric, we have inspiring interviews and interesting features, we are just a regular glossy but with curves. We work with some of the best plus size models in the world and work to create exciting and inspiring fashion editorial. SLiNK magazine is all about Styling Your Curves and Fashioning Your Life.
We don’t do diets or weight loss but we do talk about fitness and healthy eating for every size. We love finding ways to make our lives just a bit more gorgeous so we are full of stunning travel destinations and great beauty tips too. SLiNK is here to inspire you and make you feel great.
SLiNK is the only print plus size fashion magazine available in stores Worldwide! With stockists in the UK, USA, Australia, Dubai, UAE, Italy, Germany, Canada and beyond.

SLiNK : Fashion Film – Desire