We are all about market diversity in the plus size arena so we love it when designer brands move into making plus size fashion. The only way the industry can really grow and plus size women get a full shopping experience is by having brands of all price points and design levels cater to the needs of the exciting and expanding market place so we were thrilled to see Rachel Roy announce via Refinery29.com this week that the plus line would launch in the second week of February.
Available on Macys.com and RachelRoy.com in American sizes 14-24 (18-28 UK) the collection stays true to the Roy aesthetic with a mix of prints and bold colours alongside some more classic wardrobe staples and easy to wear silhouettes.
And you can tell the team at Rachel Roy have listened to consumers as the plus line is a true reflection of the straight size line, altering pieces from main collection so that they are easier to wear for a plus consumer… e.g. a jumpsuit is the same except has added straps (so you can wear a bra) and everything is $179 or under – which for a designer line is pretty awesome.
And of course the first drop of images are absolutely beautiful and feature our fav Candice Huffine. What is not to love!
Have a look at a few of the looks to come in our gallery below.
