Dorothy Perkins launch DP Curve!

On Thursday 8th October, Dorothy Perkins, part of the Arcadia family – that includes Evans, Topshop and Wallis, will launch their first plus size collection, DP Curve.

Until now Evans have met all the plus size needs of the Arcadia group and while, DP has gone up to a 22 in some styles for years, their launch of a plus line is a great step into bringing more mainstream and straight size brands into the plus size fashion arena.

The collection, a full range of  dresses, jumpsuits, denim, skirts, jackets and soft tailoring  have all been designed to fit and flatter and still most importantly look and feel like the DP brand that many of you know and love. An extension if you like of the main Dorothy Perkins range, the collection is a classic mix of wardrobe essentials, some great going out pieces and some fun, lace beading and embellished pieces right in time for the Xmas party season.

Dorothy Perkins has always been great for workwear too and the DP Curve line doesn’t disappoint, with smart separates, long line duster jackets and blouses. As well as on trend PU bikers, sheer mesh panelling and fringed pieces.

We also love that DP has launched straight in with 5 styles of jean –  Super Skinny, Skinny, Boyfriend, Bootcut and Flare with each pair being designed to sculpt and streamline the silhouette. After all, we are all obsessed with finding that denim best friend.

Starting at a size 18 until a 28 the range will cater and offer stylish solutions for a broad spectrum of customers. Mel Mercer- Head of Design for Dorothy Perkins commented;

“Adding a considered, curve conscious collection through DP Curve means that Dorothy Perkins is a one stop shop for every woman on the British High street. The signature handwriting from our core collection can be seen in the product offer but we have used advanced design techniques throughout our fit process to design with a fuller silhouette in mind.”

Launching online on October 8th (we hope that it will be in stores soon) with transitional pieces that include neoprene (yay), PU and denim that have all been manipulated to add a streamlined aesthetic, while the design details add the DP fashion credentials.

As if that wasn’t enough, the line is modelled by twice, SLiNK cover girl, Laura Wells, who is looking amazing in the range! So get by your laptops and fill your baskets.

 

Prices start from £12 for basic jersey while dresses and jumpsuits are at the top end of the collection and priced at £50.

 

SLiNK

-- Editor-in-Chief SLiNK Magazine

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