The A-Z guide continues with plus size fashion G-J
G is for… Gorgeous – HEY GORGEOUS! An online retailer offering on-trend, fashion-forward clothing for curvy women. Launched by fashion maven and industry insider Aimee Cheshire and entre- preneur Dave Wechsler heygorgeous.com is the first e-commerce website that provides such an exciting, multi brand offering for women size 10+ (US). Despite the reality that nearly 70 percent of American women are size 12+, the fashion world remains as narrowly focused as ever. “I’ve been privy to the pitfalls of the ‘plus’ industry for years having been a buyer, product developer, blogger and a model muse for design- ers that I never thought truly understood or satisfied my demographic,” said Cheshire, “HeyGor- geous.com will bring an end to that pattern by selling style-conscious clothes and trend-inspired pieces to all the women who cannot find them elsewhere. Myself included.” Hey Gorgeous! carries designer collections with extensive size offerings, including ABS Allen Schwartz, Adrianna Papell, Jessica Simpson, BB Dakota, Lyssé (plus many more) as well as a great range of indie designers lHike Line and Label, Cabiria, Anna Scholz, Carmakoma, among others, who have the know-how to create on-trend, plus size, wearable clothing without traditional limitations. http://www.heygorgeous.com | t: @heygorgeous
H is for … Harlow Harlow believes that every woman has the right to find fashion that reflects her personality. Harlow is a collection of women’s clothing for sizes 12-24 and aimed at the woman who yearns to change the world, the movers and the shakers, for women who stand tall and proud, for women who want to set themselves apart from the crowd. With a Signature monochrome palette, pleather detailing, body skimming silhouettes and Harlow denim, these collections will release your inner rock chick. Each range is a mix of show-stoppers and high quality limited edition pieces that we know you will be begging to add to your collection.
Designed and made in Melbourne, Australia, Harlow is a designer boutique brand for sizes 12-24, Independently owned by husband & wife team Kerry & Angelo Pietrobon. Designed and made for “WOMEN WHO ROCK.” http://www.harlowstore.com | t: @harlow_au
I is… BE INSPIRED BOUTIQUE Be Inspired Boutique is an online fashion retailer providing on-trend, wearable, mod- estly priced fashion for women and children.
The brand with a big heart, determined to improve the lives of others, Be In- spired Boutique donate 10% of profits to families in need as standard – now how often do you hear of a fashion brand doing that!
With a social following of over 450K this is barely a plus size fashion secret. Cornering the market for matching Mother / Daughter fashion for plus size women, this brand has tapped into an under served area that also has a serious cute factor too!
Carrying fun, easy to wear, jersey prints and bold colours in sizes S-3XL and children’s sizes it is little wonder that this boutique is doing so well. With a real community spirit this is a brand that listens to and inspires their customer every day. http://www.beinspiredboutique.com | i: @beinspiredboutique
J is for… JANE WATSON Jane Watson was born through Jane’s incessant search to find clothes that fit her curvaceous body. She soon found that many other women shared the same frustration. Hailing from Asia, where fashion brands simply weren’t catering to plus size women, Jane decided that it was time that she championed the concept that big could not only be beautiful but also it was ok to be different. Jane wanted to rip up the rule book and show that curvy women didn’t want shapeless clothing.
The Jane Watson message has stuck true to ripping up the rules. No fashion item is off limits and it is all about how you style it. Jane’s philosophy follows through in the silhouettes, colour and print choice of her pieces. We love Jane’s philosophy and desire to provide a better choice of plus size fashion to women and remind them that we all have a right to fun fashion.
‘Big is Different’ by Jane Watson.