Curvissa asked over 600 women: Where they find their fashion inspiration, Who they find inspiring and What their preferred way of shopping is.
Results in the Curvissa infographic have shown how women really feel about the representation of average women in the media, and whether they feel there is a fair representation of different body shapes and sizes.
The average woman in the UK is a size 16, however, the average mannequin size is a size 8/10, therefore it is no surprise that 68% of women feel in-store promotions don’t feature true representations of women.
65% of women would like to see more inspirational women representing clothing brands in the fashion media today. I have listed some supporting quotes from inspirational celebrities and their thoughts on body image below:
“I finally realised that being grateful to my body, whatever shape it was in, was key to giving more love to myself.” Oprah Winfrey, Media proprietor and former talk show host
“I’ve never wanted to look like models on the cover of magazines. I represent the majority of women and I’m very proud of that.” Adele, Singer-songwriter
“You should never ask women to conform their figures to fashion, but rather bring fashion to the figure.” Lena Bryant, Founder of Lane Bryant